We haven’t done much to the design of Dreamer RV. They had a fully realised design when they came to us for search engine optimization. The website was using Shopify with a theme that didn’t allow for much customization. We couldn’t, for instance, add a H1 tag to the main keywords. We also couldn’t include their lovely video on the home page. So we swapped it to WordPress for them.
About Dreamer RV: Caravan Mattress Toppers
Dreamer RV came about from the travels of Tara and her husband James (great name BTW) in their caravan. With 2 years on the road comfort was a priority. It was also everyone else’ priority. I didn’t take long for the conversation to turn to the caravan bed when a couple of caravanners started talking. People had all sorts of solutions but the one thing that was missing was a contoured mattress topper made for the rounded shapes of caravan beds. That’s where Tara came in. She designed and tested a memory foam caravan mattress topper and had it manufactured and shipped to Australia. This solved the quintessential issue surrounding caravan bed comfort: how to fit a memory foam mattress.
Pow Designs To The SEO Rescue
As with any new company, Dreamer RV want to get noticed on the internet. Our job will be to improve their search engine optimization (SEO) so that they’re number one for relevant searches. The first and most obvious search term is “caravan mattress toppers”. This will be our first objective. We’ll branch out from there though. The thing with caravan mattress toppers is they almost don’t exist. There is, therefore, very little traffic on that search term. We’ll be looking to broaden our scope to include search terms related to sleep and comfort in the caravan.
