This is a list of free SEO tools.
I use paid SEO tools but I also use these tools myself all the time.
With a little practice you could rank your site using just these tools alone.
Good SEO needs good keywords. You want your information to match what people are searching because that’s where the audience is at. And who knows that Audience better than Google?
This free SEO tool isn’t really an SEO tool. It’s something Google provide to help people search. Just go to Google and start typing in words. Google will suggest to the you most popular searches.
Another way to use Google Suggest is to complete your search then scroll to the bottom of the page. What you’ll find there are some of the most popular related searches.
Neil Patel has put together an amazing range of SEO tools. And they’re completely free. No restrictions, no upsells, no paywalls.
What’s provided here starts to look a lot more like a paid suite of tools rather than free SEO tools. It can be a bit more intimidating because there is a lot of data to digest. But if you’re prepared to delve then you’ve got loads here to work with. You can get loads of info on your own website and, critically, your competitors.
My main problem with Uber Suggest would be accuracy. I’ve had some results in the domain score that didn’t seem right to me. When I cross-checked them with other SEO tools I got results more consistent with my expectations (and each other).
Uber Suggest is a great source for keyword exploration. It’s also got a site audit feature. You can delve into this to see if there are issues you need to fix.
This is probably my favourite domain score tool because it is so quick and easy to use. And accurate to boot.
Domain score has been devalued by Google but it’s still an important way of judging where you stand in the search world. It’s also an important metric by which we might judge potential backlinks. If you’re building your off-page SEO with guest posts then this is a good way to snoop on your potential new friend and decide if they’re worth investing in.
It’s also a great way of checking out your opposition. Snoop on their high DA backlinks and see if you can get onboard also.
I love Google Search Console. It tells you so much about how and what your website is doing. And crucially, it tells you what your website isn’t doing. Or, to think of it another way, what it could be doing.
Let me explain.
Google Search Console has a performance tab. This is where you can find out how your website is ranking. It tells you how many times your website shows up in searches (impressions), your position, and how many clicks you got. This information is useful for you to analyze what is desirable against what is possible. You want to target terms that are drawing the biggest traffic, are relavant to your products and/or services, and are realistically achievable.
This search above is a for a new client of ours. We’ve ordered the list by most impressions. These are the terms we want to target because they have the highest traffic. We can see clear trends around the “security systems” and “Brisbane” keywords. Now we know what to target.
I assume you’re using WordPress. You are aren’t you? WordPress is a great CMS and proven SEO performer.
Yoast SEO helps you shape your posts and pages into highly focused (but not too focused!) search engine optimized web results. It’ll tell you where you’re lacking, help you dot the I’s and cross the T’s (with things like alt tags), and even control your Google snippets. Yoast is pretty much a one-stop shop for optimizing your content. And it’ll teach you how to write SEO content.
Now that you’re moving up the rankings you need some way to measure your success.
That’s where What’s My SERP comes in.
It’s a free tool, has a lovely clean interface, let’s you choose regions, and track and monitor keywords. For a free tool this one is the best SERP tracker I’ve come across. It has premium tools within it but you won’t find the restrictions for the free tools too chafing. The main issue I’d have with this one if I was relying on it is for tracking local search. For instance, many of my clients are Gold Coast and Brisbane based and I need data on how they rank in these markets. What’s My SERP free edition won’t do this.
If you’re new to SEO and want a free tool before all the dollars start rolling in then this is a great place to start.
Even More Free SEO Tools
There are tonnes more tools out there. I didn’t want to make this an exhaustive list. I wanted to make it a definitive list of tools I use and recommend. Each of these SEO tools mentioned here I use weekly and sometimes daily. With a little practice you could do an amazing job of optimizing your rankings with these tools. Good luck.